FilmEdu

Current Resources

Onsite Consultancy

Workshops & CPD

Useful Materials

Gallery

Gallery

Viewing entries from category: Film Promotion

International Film Styles: Neorealism »

James Clarke | Friday September 04, 2015

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section A: World Cinema, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Kes, World Cinema, Rome, Open City, Genres & Case Studies, Neorealism, Hot Entries, Key Concepts, Audience, Film Language, Representation

Across the varied and diverse ways in which a film text can encode and emphasise meanings and a specific viewpoint on or presentation of a subject, realism is a key aesthetic and formal choice and approach that has functioned as a key creative direction of so much western expression across literature and the visual arts. This resource, then, explores the characteristics of a particular film style that we call neorealism. It stems from post World War Two Italian cinema and its influence has been felt in cinemas around the world.

In exploring two films as our key texts in...

[ read full article ] »

WJEC AS Film Studies FM2 US Cinema Comparative Study: Minority Report and Blade Runner »

Rob Miller | Monday October 06, 2014

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section C: US Film Comparative Study, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, American, Blade Runner, Hollywood Films, Minority Report, Genres & Case Studies, Action, Mystery, Science Fiction, Thriller, Hot Entries

Introduction

One of the most interesting ways to engage with genre is to select two films from the same genre and compare and contrast them. Critically, select two films produced in significantly different time periods and places - by doing this kind of analytical exercise we’re able to go some distance in identifying some of the ways in which a genre evolves.

Science fiction film certainly seems to offer a particularly rich case study in terms of what kinds of ideas texts can be encoded with how we, as the audience (in our own particular times and places) can then...

[ read full article ] »

Vertigo (Hitchcock 1958) Case Study »

James Clarke | Monday August 18, 2014

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section C: Single Film Critical Study, Analysis, Film Analysis, Film Industry, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, Hollywood Films, Vertigo, Genres & Case Studies, Mystery, Romance, Thriller, Hot Entries, Key Concepts, Audience, Film Language, Representation

click on image to enlarge

Understanding the relationship between the micro and the macro elements of a film is an essential part of our analysis of movies. Every shot, every sound accumulates to form the expression of an idea. Thinking about movies in this way might prompt us to acknowledge that a camera move for example, can express a character’s psychology, sometimes more forcefully and memorably than a line of dialogue could ever do. In the opening scene of Vertigo (1958) as the film’s protagonist Scottie looks down from a great height during a chase, a camera move...

[ read full article ] »

Julie Christie: British Film and Stars »

James Clarke | Tuesday February 11, 2014

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Genres & Case Studies, British Film, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Film Theory

click on image to enlarge

While we often first think and refer to contemporary examples of film stars when we study film, it’s useful and valuable to consider film stars whose work has featured across several decades. More specifically for us as British audiences, it’s of particular interest to consider British film stars both in terms of the interest of their performances, and also in terms of how these performances offer representations of national identity and gender in combination. Stars are media texts that are encoded and can be decoded for their meanings and...

[ read full article ] »

British Film and Genre (Horror and Comedy) »

Rob Miller | Wednesday December 04, 2013

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, 28 Days Later, Non-Hollywood Films, Four Lions, Genres & Case Studies, British Film, Comedy, Horror, Hot Entries, Key Concepts, Audience, Film Language, Representation

click on image to enlarge

The British Film Industry is successful and thriving but as Jill Nelmes identified in An Introduction to Film Studies can be defined on a number or levels and by a range of “disparate films, genres and movements”. In addition to this there are arguments over what is a British Film and as such, there have been many attempts to define British Film over the years. A useful definition that the BFI proposed in 1996 was that films could be described and culturally and/or institutionally British e.g. commercially successful British Films like the...

[ read full article ] »

Film and Thatcher’s Britain »

James Clarke | Tuesday December 03, 2013

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, Hollywood Films, Chariots of Fire, Non-Hollywood Films, My Beautiful Laundrette, Genres & Case Studies, Comedy, Drama, History, Romance, Sport, Hot Entries, Key Concepts, Audience, Film Language, Representation

click on image to enlarge

One of the key issues to be explored in our study of film is that of representation. As such, it’s fair to say that there’s an established, and largely agreed upon, understanding that film, like other media and forms of cultural expression, can reflect back to us aspects of the conditions in which we live or have lived with. Certainly, there’s scope for us to think about how British cinema has, in more or less ‘obvious’ ways, reflected back to us a point of view about a particular British Prime Minister, Margaret Thatcher, and the period...

[ read full article ] »

The Impact of World War Two on British Cinema »

James Clarke | Tuesday December 03, 2013

Categories: A Level, OCR A Level, OCR AS, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, In Which We Serve, The Life and Death of Colonel Blimp, Genres & Case Studies, Drama, Romance, War, Hot Entries, Key Concepts, Audience, Film Language, Representation

click on image to enlarge

World War Two impacted ferociously on Great Britain: cities were attacked by German bombers, air battles were fought and daily life was severely tested over the six years of conflict. It’s understandable though, if the war seems a long, long time ago to you. Cinema, however, offers us a meaningful way to reconnect with, and reflect on the event and to develop a sense of the relationship between World War Two and British cinema. Attendance at cinemas was acutely influenced by the war and, perhaps most interestingly, in terms of the kinds of film...

[ read full article ] »

Spectatorship and Early Cinema Before 1917 »

James Clarke | Saturday November 30, 2013

Categories: A Level, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, FM4, Section B: Spectatorship Topics, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Spectatorship Theory

click on image to enlarge

Cinema is now nearly 120 years old and it’s a magnificently broad, deep, complex and exciting subject.

It’s understandably easy to think that the way films are now is how they have always been, in terms of their technology and particularly how they organize (tell) their stories. However, this isn’t the case and so it’s important for us to be aware that all forms of cultural expression evolve across time and that they are subject to many influences, intended or not. Understanding how cinema began might, in fact, give us some feeling for...

[ read full article ] »

Developments in 21st Century Cinema and Film (2000-Present) »

James Clarke | Wednesday November 27, 2013

Categories: A Level, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC AS, WJEC A2, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, Avatar, World Cinema, Atanarjuat: The Fast Runner, Hot Entries, Key Concepts, Audience, Film Language, Representation

click on image to enlarge

Film is technology. It’s an obvious point, and an essential one.

Film established itself as a symbol of the modern, mechanical age of the late nineteenth and early twentieth century and so it is particularly interesting to now witness how the medium is moving into the digital age. Indeed, we should perhaps talk not of new technology but of now technology because it is so quickly ever changing and evolving. In Western Europe we live in an increasingly digital and electronic age and since 2000 the film industry has witnessed the rapid impact of...

[ read full article ] »

Ewan McGregor: British Film and Stars »

James Clarke | Thursday December 20, 2012

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Trainspotting, Genres & Case Studies, British Film, Social Realism, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Film Theory

image

Ewan McGregor is a major British film star who has appeared in a wide range of films that have been released globally since 1994. His career has combined performances in a range of lower budgeted feature films and work in highly budgeted, event films released by the major film studios. Over the course of almost twenty years McGregor has appeared in nearly fifty films.

image

Professionally trained as an actor at London’s Guildhall, McGregor hails from Scotland and the narrative of his career progression from provincial Scotland to being an internationally recognized film star...

[ read full article ] »

What is Synergy? »

Viki Walden | Thursday November 10, 2011

Categories: Analysis, Film Analysis, Film Industry, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Hot Entries

image

The basic concept of Synergy can be explained through this mathematical formula:

1+1=3

Whilst this may not make sense to mathematicians, in business it does, when we think of profit value. If you sell two separate products, for example a video game and a film, they could both do very well, giving you a profit of £200 million each.

However if the video game and film were linked, i.e. both Harry Potter projects, this is synergy because the profit value of each will be more, perhaps £300 million each. Therefore the product value of intertied products is more than the...

[ read full article ] »

Marketing a Blockbuster | Star Trek Paramount Pictures UK »

Rob Miller | Wednesday November 09, 2011

Categories: Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, Star Trek, Genres & Case Studies, Action, Action Adventure, Adventure, Science Fiction, Hot Entries

image

The main aspects of marketing are:

  • PR: offline/online
  • Media: budget, targeting TV, press, radio, outdoor, interactive
  • Research: NRG, Fame, TGI
  • Creative: trailer, POS, print, TV/radio, interactive, strategy.

The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.

Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms of films and TV series), the franchise is worth £49.9m in total for the UK box office.

The last two Star Trek films have...

[ read full article ] »

Film Distribution »

Viki Walden | Sunday August 28, 2011

Categories: Hot Entries, Film Distribution, Film Marketing, Film Publicity, Film Promotion

image

Process Of Attaching A Distributor

Distribution is fundamental for a film to make profit, or even break even on its costs. A distribution company may be attached to a project during pre-production, especially for Studio productions for which the distribution company will most likely be a sister company of the production company. However, in the independent industry getting distribution can be a significant challenge. Sometimes a distribution company will be attached from the outset; this will significantly help the independent production company attract financiers. Often...

[ read full article ] »