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Teaser Trailer Analysis: Deadpool

Morag Larsen | Friday January 25, 2019

Categories: Codes & Conventions, Analysis, Film Trailers, Films & Case Studies, Hollywood Films, Deadpool

Deadpool (2016)

Yes, it is a superhero film, albeit with spoof elements, fully deserving of the hybrid description of superhero/comedy. As officially the 8th film in the X-Men franchise it takes a satirical look at the genre, whilst also following the codes and conventions within a familiar formula – Wade Wilson wears a superhero costume that could be argued is a cross between Iron Man and Superman, he has special powers (a classic convention), the film is produced by Marvel (a superhero stable), has a narrative that sets good versus evil and is set in American cities with significant action sequences.

Comparisons can be made to the 2010 spoof superhero film, Kick-Ass in how it offers humour as its primary audience appeal and defies convention by attracting a BBFC 15 certificate. Both Wade Wilson and Dave (Kick-Ass) are losers in that Dave is a vulnerable teenager while Wade has terminal cancer, is tortured during his ‘cure’ by Ajax, impaled and left for dead and disfigured. He is represented as a mercenary who has a choice once diagnosed with cancer: to go through degenerative mutation that gives him accelerated healing superpowers, or potentially, die. As a result of the treatment his body becomes scarred which is how the film explores notions of difference. Wade Wilson/Deadpool talks to the audience throughout the film, moving away from convention in this regard but keeping the audience on his side.

The character first appeared in X-Men Origins: Wolverine, alluded to in the marketing where in a short viral about Australia Day, Deadpool is sarcastic about his friend Hugh Jackman who plays Wolverine, the central protagonist. Character names are important in Deadpool in satirising, but also paying homage to the superhero genre, and include Ajax, Angel Dust, Weasel, Blind Al, Colossus and Negasonic referencing the hyper real nature of representations with the genre. Vanessa is a useful foil to Wade and is far from the doting...


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