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Viewing entries from category: Film Industry

New Spec A Level Film Studies »

Barry Rainsford | Friday October 13, 2017

Categories: A Level, OCR A Level, WJEC A Level, Film History, Film Industry, Films & Case Studies, American, Directors, Hollywood Films, Non-Hollywood Films, World Cinema, Genres & Case Studies, Key Concepts, Key Skills, Overviews, Theory

We are aware that some specifications are currently being accredited by Ofqual.

At Edusites we don’t like to keep our subscribers in limbo so here is Unit 1 of 6 new resources for the A Level Film Studies Specification.

These resources are flexible for the first term when you don’t have to choose which exam board you are pursuing.

Each term we provide a Core Unit, Exam Unit and NEA Unit based on the Department for Education Film Studies A Level subject content. (February 2016)

The intention of the course of study is to enable learners to demonstrate knowledge and...

[ read full article ] »

International Film Styles: Neorealism »

James Clarke | Friday September 04, 2015

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section A: World Cinema, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Kes, World Cinema, Rome, Open City, Genres & Case Studies, Neorealism, Hot Entries, Key Concepts, Audience, Film Language, Representation

Across the varied and diverse ways in which a film text can encode and emphasise meanings and a specific viewpoint on or presentation of a subject, realism is a key aesthetic and formal choice and approach that has functioned as a key creative direction of so much western expression across literature and the visual arts. This resource, then, explores the characteristics of a particular film style that we call neorealism. It stems from post World War Two Italian cinema and its influence has been felt in cinemas around the world.

In exploring two films as our key texts in...

[ read full article ] »

Exemplar WJEC & OCR AS Lesson Plan | An Introduction to the Film Industry »

Rob Miller | Wednesday November 12, 2014

Categories: A Level, OCR A Level, OCR AS, WJEC A Level, WJEC AS, FM1, Film Industry, Hot Entries

Associated Resources

  • Edusites Lesson Plan Template.docx

NB. Please note this is a suggested template, your school may require a different layout.

Length of Lesson (minutes): 60
Lesson Title: An Introduction to the Film Industry

Context

This lesson would be delivered in the first week after induction of an AS Film Studies course, whether WJEC or OCR. It is a generic introduction to the core Film Studies concepts underpinning this academic subject.

Aims and Objectives

To introduce students to film production, distribution and exhibition (exchange) as areas of study,...

[ read full article ] »

WJEC AS FM2 British & American Film Producers and Audiences Resource Items »

Rob Miller | Wednesday October 08, 2014

Categories: A Level, WJEC A Level, WJEC AS, FM1, FM2, Section B: British Film Topics, Section C: US Film Comparative Study, Film Industry, Film Distribution, Film Marketing, Genres & Case Studies, British Film, Hot Entries

FM2: British and American Film ‘How to Respond to Section A - Producers and Audiences: Resource Items’

This resource examines approaches to Section A of FM2 in terms of areas of questioning but specifically, how to respond to the range of stimulus WJEC could use, and expect students to refer to in Part A and Part B of the resource items.

The section title, ‘Producers and Audiences’ is important in letting students know the type of response expected in the exam – an equal engagement with both film producers and film audience is expected in both questions (there will...

[ read full article ] »

Happy Together (Hong Kong 1997) Case Study »

James Clarke | Tuesday October 07, 2014

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section C: Single Film Critical Study, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Films & Case Studies, World Cinema, Happy Together, Genres & Case Studies, Drama, Romance, Hot Entries, Theory, Auteur Theory, Queer Theory

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FM4: Varieties of Film Experience – Issues and Debates Section C: Single Film – Critical Study

Introduction

Happy Together is a feature film directed by Wong Kar-wai. It was released in 1997, the year that Hong Kong’s governance from Britain ended and governance from China began. The fact that Happy Together begins with passports being stamped might well resonate with Hong Kong audiences particularly with when the film was released. We might suggest that a passport is a very tangible symbol of national identity. The film is encoded...[ read full article ] »


WJEC AS Film Studies FM2 Section A Producers and Audiences Exemplar »

Rob Miller | Monday October 06, 2014

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Film Industry, Film Distribution, Film Marketing, Film Publicity, Genres & Case Studies, British Film, Hot Entries

Associated Resources

  • WJEC AS Level Film Studies FM2 Exemplar Resource Material A.docx
  • WJEC AS Level Film Studies FM2 Exemplar Resource Material B.docx

Instructions

  • Section A refers to the resource material (see associated resources)
  • This is a Section A exemplar only
  • Each question carries 40 marks
  • You are reminded that assessment will take into account the quality of written communication used in your answers

Section A:  Producers and Audiences

EITHER:

1. Study the items in Part A of the resource material which includes the logo of Working Title Films (UK) and Universal...

[ read full article ] »

WJEC AS Film Studies FM2 US Cinema Comparative Study: Minority Report and Blade Runner »

Rob Miller | Monday October 06, 2014

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section C: US Film Comparative Study, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, American, Blade Runner, Hollywood Films, Minority Report, Genres & Case Studies, Action, Mystery, Science Fiction, Thriller, Hot Entries

Introduction

One of the most interesting ways to engage with genre is to select two films from the same genre and compare and contrast them. Critically, select two films produced in significantly different time periods and places - by doing this kind of analytical exercise we’re able to go some distance in identifying some of the ways in which a genre evolves.

Science fiction film certainly seems to offer a particularly rich case study in terms of what kinds of ideas texts can be encoded with how we, as the audience (in our own particular times and places) can then...

[ read full article ] »

Sweet Sweetback’s Baadasssss Song (1971) Case Study »

Rob Miller | Monday September 22, 2014

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section C: Single Film Critical Study, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Film Distribution, Film Marketing, Film Publicity, Films & Case Studies, Non-Hollywood Films, Sweet Sweetback's Baadasssss Song, Genres & Case Studies, Crime, Drama, Independent, Thriller, Hot Entries, Key Concepts, Representation

FM4: Varieties of Film Experience – Issues and Debates Section C: Single Film – Critical Study

Section C of FM4 offers students the ability to engage in a critical study of a single film, within a synoptic framework – this means the micro and the macro features need to be studied, as well as issues of representation. Useful will be placing the film in an institutional and cultural context in reference to production, funding distribution, audience, audience reception but also genre and narrative. WJEC do provide, on request a short Reader on each film with a number...

[ read full article ] »

F634: Creative Investigation in Film Guide »

James Clarke | Tuesday September 02, 2014

Categories: A Level, OCR A Level, OCR A2, Film Industry, Film Marketing, Films & Case Studies, Directors, Steven Spielberg, Hot Entries, Key Concepts, Audience, Film Language, Representation, Posters, Film Poster Analysis

The purpose of this unit is to assess students’ ability to independently research, investigate and analyse a film based topic and present the findings; secondly, to assess the students’ application of knowledge and understanding to the planning and construction of a creative realisation; and finally, to assess candidate’s application of knowledge and understanding in evaluating their own work.

1. Research

  • Independent Research Project: 40 marks
  • Planning: evidence of planning for a filmed sequence within the field of Film Studies: 10 marks

2. Creative Realisation

  • A...
[ read full article ] »

Vertigo (Hitchcock 1958) Case Study »

James Clarke | Monday August 18, 2014

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section C: Single Film Critical Study, Analysis, Film Analysis, Film Industry, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, Hollywood Films, Vertigo, Genres & Case Studies, Mystery, Romance, Thriller, Hot Entries, Key Concepts, Audience, Film Language, Representation

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Understanding the relationship between the micro and the macro elements of a film is an essential part of our analysis of movies. Every shot, every sound accumulates to form the expression of an idea. Thinking about movies in this way might prompt us to acknowledge that a camera move for example, can express a character’s psychology, sometimes more forcefully and memorably than a line of dialogue could ever do. In the opening scene of Vertigo (1958) as the film’s protagonist Scottie looks down from a great height during a chase, a camera move...

[ read full article ] »

An Introduction to the Film Industry Workshop »

Richard Gent | Thursday June 19, 2014

Categories: Film Industry

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Our full or half day interactive, visually stimulating workshops introduce pupils/students to key areas of film industry study – production, distribution, digital technology exchange/audiences and exhibition covering both independent, mainstream British and Hollywood texts.

Cost

  • Half Day (3 Hours Contact Time): costs from £300
  • Full Day (6 Hours Contact Time): costs from £450
  • Travel and printing fees are also applicable, where appropriate. The workshop rate may vary depending on location

Booking & Contact Information

Telephone: 01604 847689
...

[ read full article ] »

Julie Christie: British Film and Stars »

James Clarke | Tuesday February 11, 2014

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Genres & Case Studies, British Film, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Film Theory

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While we often first think and refer to contemporary examples of film stars when we study film, it’s useful and valuable to consider film stars whose work has featured across several decades. More specifically for us as British audiences, it’s of particular interest to consider British film stars both in terms of the interest of their performances, and also in terms of how these performances offer representations of national identity and gender in combination. Stars are media texts that are encoded and can be decoded for their meanings and...

[ read full article ] »

British Film and Genre (Horror and Comedy) »

Rob Miller | Wednesday December 04, 2013

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, 28 Days Later, Non-Hollywood Films, Four Lions, Genres & Case Studies, British Film, Comedy, Horror, Hot Entries, Key Concepts, Audience, Film Language, Representation

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The British Film Industry is successful and thriving but as Jill Nelmes identified in An Introduction to Film Studies can be defined on a number or levels and by a range of “disparate films, genres and movements”. In addition to this there are arguments over what is a British Film and as such, there have been many attempts to define British Film over the years. A useful definition that the BFI proposed in 1996 was that films could be described and culturally and/or institutionally British e.g. commercially successful British Films like the...

[ read full article ] »

Film and Thatcher’s Britain »

James Clarke | Tuesday December 03, 2013

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, Hollywood Films, Chariots of Fire, Non-Hollywood Films, My Beautiful Laundrette, Genres & Case Studies, Comedy, Drama, History, Romance, Sport, Hot Entries, Key Concepts, Audience, Film Language, Representation

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One of the key issues to be explored in our study of film is that of representation. As such, it’s fair to say that there’s an established, and largely agreed upon, understanding that film, like other media and forms of cultural expression, can reflect back to us aspects of the conditions in which we live or have lived with. Certainly, there’s scope for us to think about how British cinema has, in more or less ‘obvious’ ways, reflected back to us a point of view about a particular British Prime Minister, Margaret Thatcher, and the period...

[ read full article ] »

The Impact of World War Two on British Cinema »

James Clarke | Tuesday December 03, 2013

Categories: A Level, OCR A Level, OCR AS, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, In Which We Serve, The Life and Death of Colonel Blimp, Genres & Case Studies, Drama, Romance, War, Hot Entries, Key Concepts, Audience, Film Language, Representation

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World War Two impacted ferociously on Great Britain: cities were attacked by German bombers, air battles were fought and daily life was severely tested over the six years of conflict. It’s understandable though, if the war seems a long, long time ago to you. Cinema, however, offers us a meaningful way to reconnect with, and reflect on the event and to develop a sense of the relationship between World War Two and British cinema. Attendance at cinemas was acutely influenced by the war and, perhaps most interestingly, in terms of the kinds of film...

[ read full article ] »

Spectatorship and Early Cinema Before 1917 »

James Clarke | Saturday November 30, 2013

Categories: A Level, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC A2, FM4, Section B: Spectatorship Topics, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Spectatorship Theory

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Cinema is now nearly 120 years old and it’s a magnificently broad, deep, complex and exciting subject.

It’s understandably easy to think that the way films are now is how they have always been, in terms of their technology and particularly how they organize (tell) their stories. However, this isn’t the case and so it’s important for us to be aware that all forms of cultural expression evolve across time and that they are subject to many influences, intended or not. Understanding how cinema began might, in fact, give us some feeling for...

[ read full article ] »

Developments in 21st Century Cinema and Film (2000-Present) »

James Clarke | Wednesday November 27, 2013

Categories: A Level, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC AS, WJEC A2, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, Avatar, World Cinema, Atanarjuat: The Fast Runner, Hot Entries, Key Concepts, Audience, Film Language, Representation

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Film is technology. It’s an obvious point, and an essential one.

Film established itself as a symbol of the modern, mechanical age of the late nineteenth and early twentieth century and so it is particularly interesting to now witness how the medium is moving into the digital age. Indeed, we should perhaps talk not of new technology but of now technology because it is so quickly ever changing and evolving. In Western Europe we live in an increasingly digital and electronic age and since 2000 the film industry has witnessed the rapid impact of...

[ read full article ] »

Aspects of National Cinema: Japanese Cinema »

James Clarke | Monday November 25, 2013

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section A: World Cinema, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Film Distribution, Production Companies, Films & Case Studies, World Cinema, Grave of the Fireflies, Seven Samurai, Genres & Case Studies, Japanese, Hot Entries, Key Concepts, Audience, Film Language, Representation

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WJEC A2 Film Studies FM4 Section A World Cinema: Aspects of National Cinema

Japanese cinema can be understood as a major presence in the international film style context, not only in terms of its own achievement but also for the influence it has exerted on cinema far beyond its borders.  It’s a national cinema with a very specific set of concerns and stylistic traits and with a number of particular contexts that allow the film texts to be understood in all the more interesting ways. In saying that there is such a thing as international cinema,...

[ read full article ] »

Film Regulation and Classification »

James Clarke | Thursday November 14, 2013

Categories: A Level, OCR A Level, OCR A2, OCR AS, WJEC A Level, WJEC AS, WJEC A2, Film Industry, Censorship & Regulation, Hot Entries

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Britain is one of the most highly regulated nations in the ‘west’ in terms of what can be shown at cinemas and in this resource we will explore aspects of the institutional roles of film regulation and classification and the dynamic that is legally required to operate between the institutions of the British Board of Film Classification (BBFC) and the film industry. To put it very simply, if you want your film distributed and shown to the paying public, at a cinema or on home video, then you are legally required to submit it to the BBFC. In...

[ read full article ] »

Living with Crime »

James Clarke | Friday March 22, 2013

Categories: A Level, WJEC A Level, WJEC AS, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Film Distribution, Production Companies, Films & Case Studies, Non-Hollywood Films, London to Brighton, Sweet Sixteen, Genres & Case Studies, British Film, Crime, Independent, Social Realism, Thriller, Hot Entries, Key Concepts, Audience, Film Language, Representation

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Crime and cinema have a longstanding relationship.

Going right back to early cinema one of the landmark silent films was The Great Train Robbery (1903). There is a shot in that film which is overtly referenced as the last shot that we see in the American crime film GoodFellas (1990).

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However, whereas we might argue that the criminal life that’s represented in the Hollywood-produced GoodFellas is somewhat glamourised and told in an overtly artificial way (think of how music is used and, for example, the very...

[ read full article ] »

International Film Styles: French New Wave »

James Clarke | Thursday March 21, 2013

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section A: World Cinema, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Film Distribution, Production Companies, Films & Case Studies, World Cinema, À Bout de Souffle, Les Quatre Cents Coups, Genres & Case Studies, French New Wave, Key Concepts, Audience, Film Language, Representation

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In 1950, when he was only nineteen years old, Jean-Luc Godard, one day to become one the great filmmakers, wrote a piece for the French publication Gazette du Cinema called Towards A Political Cinema. Even at this young age, Godard was aware of cinema’s power to communicate ideas.

Jean-Luc Godard examines a strip of film

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Film history describes a wide range of film movements that have each had an often-short lifespan that’s been quite specific but the legacies of which have endured.

A movement in film, or indeed...

[ read full article ] »

International Film Styles: 1920s Soviet Cinema »

James Clarke | Friday March 08, 2013

Categories: A Level, WJEC A Level, WJEC A2, FM4, Section A: World Cinema, Analysis, Film Analysis, Film History, Film Industry, Film Distribution, Production Companies, Films & Case Studies, World Cinema, Battleship Potemkin, Man With A Movie Camera, Genres & Case Studies, Documentary, Realism, Social Realism, Soviet Montage

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Cinema is always evolving.

The constantly changing quality of film styles is exciting and since the beginnings of film history many nations around the world have developed their own distinct cinematic style and this continues today in the twenty-first century.

During the early part of the twentieth century one country that contributed very significantly to the development of early cinema, was Russia and now, in 2013, almost a century later, the particular film style that emerged from Russia continues to be an essential stylistic approach that...

[ read full article ] »

British Film Identity Study: Borders & Belonging »

James Clarke | Friday March 08, 2013

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film History, Film Industry, Film Distribution, Production Companies, Films & Case Studies, Non-Hollywood Films, Dirty Pretty Things, Gypo, This is England, Genres & Case Studies, British Film, Social Realism

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Introduction

National identity and cinema are inextricably connected around the world. Within this national cinema dynamic is to be found the question of what it might mean to ‘be British’, or, more specifically, English. It’s a question that’s the basis of a longstanding narrative that relates powerfully to our filmic identity and, more immediately, our identity as an island nation, physically and culturally (and economically) separate to the mainland of Europe.

If you watch, read or listen to the news (itself a set of constructed...

[ read full article ] »

British Film and Production Companies: Ealing Studios »

James Clarke | Friday February 01, 2013

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Film Industry, Production Companies, Genres & Case Studies, British Film

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Institutional Context | Notes on the Background and History of Ealing Studios

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To understand the meanings, messages and values of any film as a text it’s important to also explore the institutional context from which it, or group of films, was produced. Context always helps us understand text.

In terms of studying the films produced by Ealing Studios (Ealing being a suburb of west London) we need to have some understanding of the studio’s institutional context in two ways: (i) in terms of British cinema during the 1940s and 1950s and (ii) the ethos, character and image...

[ read full article ] »

British Film and Production Companies: Working Title »

Viki Walden | Wednesday January 30, 2013

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Film Industry, Production Companies, Genres & Case Studies, British Film

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History of a British Studio

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British film has often been considered a cottage industry, which means it functions only “at home”. While it has booms, such as the early days of a studio system with the Rank Organisation, it also has disastrous busts. Many of the country’s film studios cannot sustain themselves. Unlike Hollywood, where the studios would be vertically integrated institutions, in Britain, studios have mainly been facility bases – places where people can film.

However, one production company has managed to not only sustain...

[ read full article ] »

Ewan McGregor: British Film and Stars »

James Clarke | Thursday December 20, 2012

Categories: A Level, WJEC A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Trainspotting, Genres & Case Studies, British Film, Social Realism, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Film Theory

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Ewan McGregor is a major British film star who has appeared in a wide range of films that have been released globally since 1994. His career has combined performances in a range of lower budgeted feature films and work in highly budgeted, event films released by the major film studios. Over the course of almost twenty years McGregor has appeared in nearly fifty films.

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Professionally trained as an actor at London’s Guildhall, McGregor hails from Scotland and the narrative of his career progression from provincial Scotland to being an internationally recognized film star...

[ read full article ] »

Sherlock Holmes Case Study »

Nicole Ponsford | Monday September 10, 2012

Categories: A Level, WJEC A Level, WJEC AS, FM2, Analysis, Film Analysis, Film Industry, Production Companies, Films & Case Studies, Hollywood Films, Sherlock Holmes 2: Game of Shadows, Genres & Case Studies, Action, Action Adventure, Adventure, Crime, Key Concepts, Audience, Film Language

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AS WJEC FM2: Producers and Audience

For FM2, British and American Film each question is worth 40 marks, and there is 2.5 hours to answer three questions. The paper is made up from resource material and 12 page answer book. Candidates are asked to explore the relationship between film producers and audience.

The resource material can include:

  • Home page of a fan website
  • Table illustrating box office figures
  • Poster of a film
  • Front cover of a magazine
  • Press release
  • Cinema programme
  • Blog extracts

Candidates will be asked to use the exam material as a starting point, but will...

[ read full article ] »

Viral Marketing and Film »

Nicole Ponsford | Wednesday September 05, 2012

Categories: Film Industry, Film Marketing, Hot Entries

Marketing is not just ‘advertising’ a film, but is an umbrella term for the involved process, or strategy, of selling a product. The initial marketing strategy is to choose a target market - the target audience.

In the movies, this target audience is identified early on in the pre-production process, just as it would be with marketing any other product. The production studios will have a very clear and defined audience in mind for their film / movie / production / text. This then enables the studio to create a campaign based on the genre and the specific people it...

[ read full article ] »

Piracy and Cinema »

Nicole Ponsford | Wednesday September 05, 2012

Categories: Film Industry, Copyright & Licensing, Hot Entries

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What is Piracy?

It (sadly) has nothing to do with pirates, eye-patches and parrots. Piracy can also be referred to as copyright infringement of audio-visual works. It refers to the ‘exclusive rights’ to reproduce or perform copyrighted work. Copy right means the ‘right to copy’ / reproduce. Copyright infringement can also refer to copying intellectual property without permission (written) from the copyright holder.

Intellectual Property (IP)

Intellectual Property can be regarded as:

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  1. Copyright - you do not have to apply for this. Once it is written, you are...
[ read full article ] »

British Star Marketing & Hollywood | Guidance Notes »

Rob Miller | Tuesday November 29, 2011

Categories: GCSE, A Level, Film Industry, Film Marketing, Films & Case Studies, Hollywood Films, Non-Hollywood Films, Genres & Case Studies, British Film, Hot Entries

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There are two distinct ways of targeting audiences:

  • STAR MARKETING
  • GENRE MARKETING

Generic Typecasting

Generic typecasting can apply to British or Hollywood film ‘stars’, e.g. Arnold Schwarzenegger as the stereotypical Action Hero, Julia Roberts or Jennifer Anniston as the classic Romantic Comedy lead, Tom Hanks as ‘the good guy’ and Jim Carey as a the fool (Comedy genre). Johnny Depp, for example is known for his ‘character roles’, often as an eccentric male lead (Pirates of the Caribbean, Edward Scissorhands, Charlie and the Chocolate Factory) while Tom Hank...

[ read full article ] »

What is Synergy? »

Viki Walden | Thursday November 10, 2011

Categories: Analysis, Film Analysis, Film Industry, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Hot Entries

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The basic concept of Synergy can be explained through this mathematical formula:

1+1=3

Whilst this may not make sense to mathematicians, in business it does, when we think of profit value. If you sell two separate products, for example a video game and a film, they could both do very well, giving you a profit of £200 million each.

However if the video game and film were linked, i.e. both Harry Potter projects, this is synergy because the profit value of each will be more, perhaps £300 million each. Therefore the product value of intertied products is more than the...

[ read full article ] »

Marketing a Blockbuster | Star Trek Paramount Pictures UK »

Rob Miller | Wednesday November 09, 2011

Categories: Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, Star Trek, Genres & Case Studies, Action, Action Adventure, Adventure, Science Fiction, Hot Entries

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The main aspects of marketing are:

  • PR: offline/online
  • Media: budget, targeting TV, press, radio, outdoor, interactive
  • Research: NRG, Fame, TGI
  • Creative: trailer, POS, print, TV/radio, interactive, strategy.

The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.

Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms of films and TV series), the franchise is worth £49.9m in total for the UK box office.

The last two Star Trek films have...

[ read full article ] »

Shaun of the Dead Case Study »

Nicole Ponsford | Thursday November 03, 2011

Categories: A Level, Analysis, Film Analysis, Film Industry, Production Companies, Films & Case Studies, Non-Hollywood Films, Shaun of the Dead, Genres & Case Studies, British Film, Comedy, Horror, Romance, Hot Entries

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Paper 2 | Non-Hollywood Films Case Study | Shaun of the Dead

Synopsis

The Winchester, a typical London pub. Shaun (Simon Pegg), his girlfriend Liz (kate Ashfield), her two friends David (Dylan Moran) and Diane (Lucy David) are in the pub. Shaun’s best friend, the foul mouthed (and minded) overweight layabout, Ed (Nick Frost) plays the slot machines. Shaun is getting a hard time from this girlfriend; she wants to spend more time with him, be more exciting and do more than sit in The Winchester with Ed. She wants him “to live a little”.

The next morning, Shaun wakes...

[ read full article ] »

Film Research Mark Sheet »

Nicole Ponsford | Wednesday October 12, 2011

Categories: GCSE, Film Industry, Films & Case Studies, Hot Entries, Research, Film Research

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Film Research Mark Sheet.doc




Research Your Favourite Film Checklist »

Nicole Ponsford | Wednesday October 12, 2011

Categories: GCSE, Film Industry, Films & Case Studies, Hot Entries, Research, Film Research

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Research Your Favourite Film Sheet.doc




Contemporary Hollywood »

Nick Lacey | Friday October 07, 2011

Categories: Film Industry, Films & Case Studies, Hollywood Films, Hot Entries

Most people in the world know that Hollywood is a district in Los Angeles where movies are produced but Hollywood is also an institution that dominates the world’s film industries.

Since the end of the First World War Hollywood has been an international film industry that has continued to expand through the appeal of its films and through protectionist support from the American government.

Hollywood has been very effective at spreading the message about the American Dream. A few countries, India for example, can beat Hollywood in their home market but most struggle to...

[ read full article ] »

British Film & Hollywood Essay »

Rob Miller | Friday October 07, 2011

Categories: Film Industry, Films & Case Studies, Hollywood Films, Genres & Case Studies, British Film, Independent, Hot Entries

Associated Resources

  • British Film and Hollywood Essay.doc

British Film has been dominated by Hollywood since WW1. Any essay that discusses UK Film has to reference the cultural and ideological dominance of the Hollywood Film Industry to such as point that many cinema goers often will never see a film in any other environment than a multiplex cinema. They may also fail to recognise that many other countries have very successful film industries - this reflects a concept called the Hollywood Hegemony. Many Hollywood films are able to synergise two compatible products e.g....

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Censorship & Regulation Links »

Richard Gent | Monday September 12, 2011

Categories: Film Industry, Censorship & Regulation

BBFC.org.uk Find out about film certification and censorship using this site.

SBBFC.org.uk Students’ British Board of Film Classification This site is aimed at media and film studies students and teachers covering the topics of Media Regulation and Censorship in the UK. The site was designed and is maintained by the British Board of Film Classification.

TMAP.org.uk Teenage Magazine Arbitration Panel The Teenage Magazine Arbitration Panel (TMAP) is the magazine industry’s self-regulatory body which ensures that the sexual content of teenage magazines is presented in a...

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Copyright & Licensing Links »

Richard Gent | Monday September 12, 2011

Categories: Film Industry, Copyright & Licensing

Creative Archive Pilot

Creative Commons Licence

Intellectual Property Office on Copyright

Copyright Designs and Patents Act 1988 (as amended)

FACT Federation Against Copyright Theft