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Viewing entries from category: Film Marketing

International Film Styles: Neorealism »

jclarke | Friday September 04, 2015

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, FM4, Section A: World Cinema, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Kes, World Cinema, Rome, Open City, Genres & Case Studies, Neorealism, Hot Entries, Key Concepts, Audience, Film Language, Representation

Across the varied and diverse ways in which a film text can encode and emphasise meanings and a specific viewpoint on or presentation of a subject, realism is a key aesthetic and formal choice and approach that has functioned as a key creative direction of so much western expression across literature and the visual arts. This resource, then, explores the characteristics of a particular film style that we call neorealism. It stems from post World War Two...

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WJEC AS FM2 British & American Film Producers and Audiences Resource Items »

Rob Miller | Wednesday October 08, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, FM1, FM2, Section B: British Film Topics, Section C: US Film Comparative Study, Film Industry, Film Distribution, Film Marketing, Genres & Case Studies, British Film, Hot Entries

FM2: British and American Film ‘How to Respond to Section A - Producers and Audiences: Resource Items’

This resource examines approaches to Section A of FM2 in terms of areas of questioning but specifically, how to respond to the range of stimulus WJEC could use, and expect students to refer to in Part A and Part B of the resource items.

The section title, ‘Producers and Audiences’ is important in letting students know the type of response expected...

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Happy Together (Hong Kong 1997) Case Study »

jclarke | Tuesday October 07, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, FM4, Section C: Single Film Critical Study, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Films & Case Studies, World Cinema, Happy Together, Genres & Case Studies, Drama, Romance, Hot Entries, Theory, Auteur Theory, Queer Theory

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FM4: Varieties of Film Experience – Issues and Debates Section C: Single Film – Critical Study

Introduction

Happy Together is a feature film directed by Wong Kar-wai. It was released in 1997, the year that Hong Kong’s governance from Britain ended and governance from China began. The fact that Happy Together begins with passports being stamped might well resonate with Hong Kong audiences particularly with when the film...

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WJEC AS Film Studies FM2 Section A Producers and Audiences Exemplar »

Rob Miller | Monday October 06, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, FM2, Section B: British Film Topics, Film Industry, Film Distribution, Film Marketing, Film Publicity, Genres & Case Studies, British Film, Hot Entries

Associated Resources

Instructions

  • Section A refers to the resource material (see associated resources)
  • This is a Section A exemplar only
  • Each question carries 40 marks
  • You are reminded that assessment will take into account the quality of written communication used in your answers

Section A:  Producers and Audiences

EITHER:

...

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WJEC AS Film Studies FM2 US Cinema Comparative Study: Minority Report and Blade Runner »

Rob Miller | Monday October 06, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, FM2, Section C: US Film Comparative Study, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, American, Blade Runner, Hollywood Films, Minority Report, Genres & Case Studies, Action, Mystery, Science Fiction, Thriller, Hot Entries

Introduction

One of the most interesting ways to engage with genre is to select two films from the same genre and compare and contrast them. Critically, select two films produced in significantly different time periods and places - by doing this kind of analytical exercise we’re able to go some distance in identifying some of the ways in which a genre evolves.

Science fiction film certainly seems to offer a particularly rich case study in terms of...

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Sweet Sweetback’s Baadasssss Song (1971) Case Study »

Rob Miller | Monday September 22, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, FM4, Section C: Single Film Critical Study, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Film Distribution, Film Marketing, Film Publicity, Films & Case Studies, Non-Hollywood Films, Sweet Sweetback's Baadasssss Song, Genres & Case Studies, Crime, Drama, Independent, Thriller, Hot Entries, Key Concepts, Representation

FM4: Varieties of Film Experience – Issues and Debates Section C: Single Film – Critical Study

Section C of FM4 offers students the ability to engage in a critical study of a single film, within a synoptic framework – this means the micro and the macro features need to be studied, as well as issues of representation. Useful will be placing the film in an institutional and cultural context in reference to production, funding distribution,...

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F634: Creative Investigation in Film Guide »

jclarke | Tuesday September 02, 2014

Categories: A Level, OCR A Level, OCR A2, Film Industry, Film Marketing, Films & Case Studies, Directors, Steven Spielberg, Hot Entries, Key Concepts, Audience, Film Language, Representation, Posters, Film Poster Analysis

The purpose of this unit is to assess students’ ability to independently research, investigate and analyse a film based topic and present the findings; secondly, to assess the students’ application of knowledge and understanding to the planning and construction of a creative realisation; and finally, to assess candidate’s application of knowledge and understanding in evaluating their own work.

1. Research

  • Independent Research Project: 40 marks
  • ...
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Vertigo (Hitchcock 1958) Case Study »

jclarke | Monday August 18, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC A2, FM4, Section C: Single Film Critical Study, Analysis, Film Analysis, Film Industry, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, Hollywood Films, Vertigo, Genres & Case Studies, Mystery, Romance, Thriller, Hot Entries, Key Concepts, Audience, Film Language, Representation

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Understanding the relationship between the micro and the macro elements of a film is an essential part of our analysis of movies. Every shot, every sound accumulates to form the expression of an idea. Thinking about movies in this way might prompt us to acknowledge that a camera move for example, can express a character’s psychology, sometimes more forcefully and memorably than a line of dialogue could ever do. In the opening...

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Julie Christie: British Film and Stars »

jclarke | Tuesday February 11, 2014

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Genres & Case Studies, British Film, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Film Theory

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While we often first think and refer to contemporary examples of film stars when we study film, it’s useful and valuable to consider film stars whose work has featured across several decades. More specifically for us as British audiences, it’s of particular interest to consider British film stars both in terms of the interest of their performances, and also in terms of how these performances offer representations of...

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British Film and Genre (Horror and Comedy) »

Rob Miller | Wednesday December 04, 2013

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, 28 Days Later, Non-Hollywood Films, Four Lions, Genres & Case Studies, British Film, Comedy, Horror, Hot Entries, Key Concepts, Audience, Film Language, Representation

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The British Film Industry is successful and thriving but as Jill Nelmes identified in An Introduction to Film Studies can be defined on a number or levels and by a range of “disparate films, genres and movements?. In addition to this there are arguments over what is a British Film and as such, there have been many attempts to define British Film over the years. A useful definition that the BFI proposed in 1996 was that films...

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Film and Thatcher’s Britain »

jclarke | Tuesday December 03, 2013

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, Hollywood Films, Chariots of Fire, Non-Hollywood Films, My Beautiful Laundrette, Genres & Case Studies, Comedy, Drama, History, Romance, Sport, Hot Entries, Key Concepts, Audience, Film Language, Representation

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One of the key issues to be explored in our study of film is that of representation. As such, it’s fair to say that there’s an established, and largely agreed upon, understanding that film, like other media and forms of cultural expression, can reflect back to us aspects of the conditions in which we live or have lived with. Certainly, there’s scope for us to think about how British cinema has, in more or less...

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The Impact of World War Two on British Cinema »

jclarke | Tuesday December 03, 2013

Categories: A Level, OCR A Level, OCR AS, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, In Which We Serve, The Life and Death of Colonel Blimp, Genres & Case Studies, Drama, Romance, War, Hot Entries, Key Concepts, Audience, Film Language, Representation

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World War Two impacted ferociously on Great Britain: cities were attacked by German bombers, air battles were fought and daily life was severely tested over the six years of conflict. It’s understandable though, if the war seems a long, long time ago to you. Cinema, however, offers us a meaningful way to reconnect with, and reflect on the event and to develop a sense of the relationship between World War Two and British...

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Spectatorship and Early Cinema Before 1917 »

jclarke | Saturday November 30, 2013

Categories: A Level, OCR A Level, OCR A2, OCR AS, Eduqas (WJEC) A Level, WJEC A2, FM4, Section B: Spectatorship Topics, Analysis, Film Analysis, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Spectatorship Theory

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Cinema is now nearly 120 years old and it’s a magnificently broad, deep, complex and exciting subject.

It’s understandably easy to think that the way films are now is how they have always been, in terms of their technology and particularly how they organize (tell) their stories. However, this isn’t the case and so it’s important for us to be aware that all forms of cultural expression evolve across time and that they...

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Developments in 21st Century Cinema and Film (2000-Present) »

jclarke | Wednesday November 27, 2013

Categories: A Level, OCR A Level, OCR A2, OCR AS, Eduqas (WJEC) A Level, WJEC AS, WJEC A2, Film History, Cinema in Context, Film Industry, Censorship & Regulation, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, Avatar, World Cinema, Atanarjuat: The Fast Runner, Hot Entries, Key Concepts, Audience, Film Language, Representation

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Film is technology. It’s an obvious point, and an essential one.

Film established itself as a symbol of the modern, mechanical age of the late nineteenth and early twentieth century and so it is particularly interesting to now witness how the medium is moving into the digital age. Indeed, we should perhaps talk not of new technology but of now technology because it is so quickly ever changing and evolving. In Western Europe...

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Ewan McGregor: British Film and Stars »

jclarke | Thursday December 20, 2012

Categories: A Level, Eduqas (WJEC) A Level, WJEC AS, FM2, Section B: British Film Topics, Analysis, Film Analysis, Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Non-Hollywood Films, Trainspotting, Genres & Case Studies, British Film, Social Realism, Hot Entries, Key Concepts, Audience, Film Language, Representation, Theory, Film Theory

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Ewan McGregor is a major British film star who has appeared in a wide range of films that have been released globally since 1994. His career has combined performances in a range of lower budgeted feature films and work in highly budgeted, event films released by the major film studios. Over the course of almost twenty years McGregor has appeared in nearly fifty films.

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Professionally trained as an actor at London’s Guildhall, McGregor hails from...

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Viral Marketing and Film »

nicoleponsford | Wednesday September 05, 2012

Categories: Film Industry, Film Marketing, Hot Entries

Marketing is not just ‘advertising’ a film, but is an umbrella term for the involved process, or strategy, of selling a product. The initial marketing strategy is to choose a target market - the target audience.

In the movies, this target audience is identified early on in the pre-production process, just as it would be with marketing any other product. The production studios will have a very clear and defined audience in mind for their film / movie...

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British Star Marketing & Hollywood | Guidance Notes »

Rob Miller | Tuesday November 29, 2011

Categories: GCSE, A Level, Film Industry, Film Marketing, Films & Case Studies, Hollywood Films, Non-Hollywood Films, Genres & Case Studies, British Film, Hot Entries

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There are two distinct ways of targeting audiences:

  • STAR MARKETING
  • GENRE MARKETING

Generic Typecasting

Generic typecasting can apply to British or Hollywood film ‘stars’, e.g. Arnold Schwarzenegger as the stereotypical Action Hero, Julia Roberts or Jennifer Anniston as the classic Romantic Comedy lead, Tom Hanks as ‘the good guy’ and Jim Carey as a the fool (Comedy genre). Johnny Depp, for example is known for his ‘character roles’, often...

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What is Synergy? »

vikiwalden | Thursday November 10, 2011

Categories: Analysis, Film Analysis, Film Industry, Copyright & Licensing, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Hot Entries

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The basic concept of Synergy can be explained through this mathematical formula:

1+1=3

Whilst this may not make sense to mathematicians, in business it does, when we think of profit value. If you sell two separate products, for example a video game and a film, they could both do very well, giving you a profit of £200 million each.

However if the video game and film were linked, i.e. both Harry Potter projects, this is synergy because the profit value...

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Marketing a Blockbuster | Star Trek Paramount Pictures UK »

Rob Miller | Wednesday November 09, 2011

Categories: Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, Star Trek, Genres & Case Studies, Action, Action Adventure, Adventure, Science Fiction, Hot Entries

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The main aspects of marketing are:

  • PR: offline/online
  • Media: budget, targeting TV, press, radio, outdoor, interactive
  • Research: NRG, Fame, TGI
  • Creative: trailer, POS, print, TV/radio, interactive, strategy.

The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.

Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms...

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Film Distribution »

vikiwalden | Sunday August 28, 2011

Categories: Hot Entries, Film Distribution, Film Marketing, Film Publicity, Film Promotion

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Process Of Attaching A Distributor

Distribution is fundamental for a film to make profit, or even break even on its costs. A distribution company may be attached to a project during pre-production, especially for Studio productions for which the distribution company will most likely be a sister company of the production company. However, in the independent industry getting distribution can be a significant challenge. Sometimes a distribution company will...

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