jclarke | Friday September 04, 2015
Categories: EDUQAS A2, EDUQAS A Level, Production Companies, World Cinema, A Level, Film Industry, Hot Entries, Film Distribution, Censorship & Regulation, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Film Language, Representation, Films & Case Studies, Non-Hollywood Films, Genres & Case Studies, Analysis, Key Concepts
Across the varied and diverse ways in which a film text can encode and emphasise meanings and a specific viewpoint on or presentation of a subject, realism is a key aesthetic and formal choice and approach that has functioned as a key creative direction of so much western expression across literature and the visual arts. This resource, then, explores the characteristics of a particular film style that we call neorealism. It stems from post World War Two Italian cinema and its influence has been…
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Rob Miller | Wednesday October 08, 2014
Categories: EDUQAS A Level, EDUQAS AS, British Film, A Level, Film Industry, Hot Entries, Film Distribution, Film Marketing, Genres & Case Studies
FM2: British and American Film ‘How to Respond to Section A - Producers and Audiences: Resource Items’ This resource examines approaches to Section A of FM2 in terms of areas of questioning but specifically, how to respond to the range of stimulus WJEC could use, and expect students to refer to in Part A and Part B of the resource items. The section title, ‘Producers and Audiences’ is important in letting students know the type of response expected in the exam – an equal…
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jclarke | Tuesday October 07, 2014
Categories: EDUQAS A2, EDUQAS A Level, International/Non English Language, Drama, Queer Theory, Romance, World Cinema, A Level, Film Industry, Hot Entries, Film Distribution, Film Marketing, Film Analysis, Films & Case Studies, Genres & Case Studies, Analysis
click on image to enlarge Introduction Happy Together is a feature film directed by Wong Kar-wai. It was released in 1997, the year that Hong Kong’s governance from Britain ended and governance from China began. The fact that Happy Together begins with passports being stamped might well resonate with Hong Kong audiences particularly with when the film was released. We might suggest that a passport is a very tangible symbol of national identity. The film is encoded throughout with images…
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Rob Miller | Monday October 06, 2014
Categories: EDUQAS A Level, EDUQAS AS, British Film, A Level, Film Industry, Hot Entries, Film Distribution, Film Marketing, Film Publicity, Genres & Case Studies
Associated Resources WJEC AS Level Film Studies FM2 Exemplar Resource Material A.docx WJEC AS Level Film Studies FM2 Exemplar Resource Material B.docx Instructions Section A refers to the resource material (see associated resources) This is a Section A exemplar only Each question carries 40 marks You are reminded that assessment will take into account the quality of written communication used in your answers Section A: Producers and Audiences EITHER: 1. Study the items in Part A of the…
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Rob Miller | Monday October 06, 2014
Categories: EDUQAS A Level, EDUQAS AS, Mystery, Science Fiction, Action, Thriller, A Level, Film Industry, Hot Entries, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Film Analysis, Films & Case Studies, Hollywood Films, Genres & Case Studies, Analysis
Introduction One of the most interesting ways to engage with genre is to select two films from the same genre and compare and contrast them. Critically, select two films produced in significantly different time periods and places - by doing this kind of analytical exercise we’re able to go some distance in identifying some of the ways in which a genre evolves. Science fiction film certainly seems to offer a particularly rich case study in terms of what kinds of ideas texts can be encoded…
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jclarke | Tuesday September 02, 2014
Categories: OCR A Level, OCR A2, A Level, Film Industry, Hot Entries, Film Marketing, Audience, Film Language, Representation, Films & Case Studies, Posters, Film Poster Analysis, Key Concepts
The purpose of this unit is to assess students’ ability to independently research, investigate and analyse a film based topic and present the findings; secondly, to assess the students’ application of knowledge and understanding to the planning and construction of a creative realisation; and finally, to assess candidate’s application of knowledge and understanding in evaluating their own work. 1. ResearchIndependent Research Project: 40 marks Planning: evidence of planning for a filmed…
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jclarke | Monday August 18, 2014
Categories: EDUQAS A2, EDUQAS A Level, Mystery, Romance, Thriller, A Level, Film Industry, Hot Entries, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Film Language, Representation, Films & Case Studies, Hollywood Films, Genres & Case Studies, Analysis, Key Concepts
click on image to enlarge Understanding the relationship between the micro and the macro elements of a film is an essential part of our analysis of movies. Every shot, every sound accumulates to form the expression of an idea. Thinking about movies in this way might prompt us to acknowledge that a camera move for example, can express a character’s psychology, sometimes more forcefully and memorably than a line of dialogue could ever do. In the opening scene of Vertigo (1958) as the film’s…
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jclarke | Tuesday February 11, 2014
Categories: Theory, Film Theory, EDUQAS A Level, EDUQAS AS, British Film, Production Companies, A Level, Film Industry, Hot Entries, Film Distribution, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Film Language, Representation, Films & Case Studies, Non-Hollywood Films, Genres & Case Studies, Analysis, Key Concepts
click on image to enlarge While we often first think and refer to contemporary examples of film stars when we study film, it’s useful and valuable to consider film stars whose work has featured across several decades. More specifically for us as British audiences, it’s of particular interest to consider British film stars both in terms of the interest of their performances, and also in terms of how these performances offer representations of national identity and gender in combination.…
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Richard Gent | Wednesday December 04, 2013
Categories: EDUQAS A Level, EDUQAS AS, British Film, Horror, Production Companies, Comedy, A Level, Film Industry, Hot Entries, Film Distribution, Censorship & Regulation, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Film Language, Representation, Films & Case Studies, Hollywood Films, Non-Hollywood Films, Genres & Case Studies, Analysis, Key Concepts
click on image to enlarge The British Film Industry is successful and thriving but as Jill Nelmes identified in An Introduction to Film Studies can be defined on a number or levels and by a range of “disparate films, genres and movements?. In addition to this there are arguments over what is a British Film and as such, there have been many attempts to define British Film over the years. A useful definition that the BFI proposed in 1996 was that films could be described and culturally…
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jclarke | Tuesday December 03, 2013
Categories: EDUQAS A Level, EDUQAS AS, Sport, Drama, History, Comedy, Romance, A Level, Film Industry, Hot Entries, Censorship & Regulation, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Film Language, Representation, Films & Case Studies, Hollywood Films, Non-Hollywood Films, Genres & Case Studies, Analysis, Key Concepts
click on image to enlarge One of the key issues to be explored in our study of film is that of representation. As such, it’s fair to say that there’s an established, and largely agreed upon, understanding that film, like other media and forms of cultural expression, can reflect back to us aspects of the conditions in which we live or have lived with. Certainly, there’s scope for us to think about how British cinema has, in more or less ‘obvious’ ways, reflected back to us a point of…
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jclarke | Tuesday December 03, 2013
Categories: OCR A Level, Drama, War, Production Companies, Romance, A Level, Film Industry, Hot Entries, Film Distribution, Censorship & Regulation, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Film Language, Representation, Films & Case Studies, Non-Hollywood Films, Genres & Case Studies, Analysis, Key Concepts
click on image to enlarge World War Two impacted ferociously on Great Britain: cities were attacked by German bombers, air battles were fought and daily life was severely tested over the six years of conflict. It’s understandable though, if the war seems a long, long time ago to you. Cinema, however, offers us a meaningful way to reconnect with, and reflect on the event and to develop a sense of the relationship between World War Two and British cinema. Attendance at cinemas was acutely…
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jclarke | Saturday November 30, 2013
Categories: EDUQAS A2, Theory, OCR A Level, EDUQAS A Level, OCR A2, Production Companies, Spectatorship Theory, A Level, Film Industry, Hot Entries, Film Distribution, Censorship & Regulation, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Film Language, Representation, Analysis, Key Concepts
click on image to enlarge Cinema is now nearly 120 years old and it’s a magnificently broad, deep, complex and exciting subject. It’s understandably easy to think that the way films are now is how they have always been, in terms of their technology and particularly how they organize (tell) their stories. However, this isn’t the case and so it’s important for us to be aware that all forms of cultural expression evolve across time and that they are subject to many influences, intended or…
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jclarke | Wednesday November 27, 2013
Categories: EDUQAS A2, OCR A Level, EDUQAS A Level, OCR A2, EDUQAS AS, Production Companies, World Cinema, A Level, Film Industry, Hot Entries, Film Distribution, Censorship & Regulation, Film Marketing, Film Publicity, Audience, Film Promotion, Film Language, Representation, Films & Case Studies, Hollywood Films, Key Concepts
click on image to enlarge Film is technology. It’s an obvious point, and an essential one. Film established itself as a symbol of the modern, mechanical age of the late nineteenth and early twentieth century and so it is particularly interesting to now witness how the medium is moving into the digital age. Indeed, we should perhaps talk not of new technology but of now technology because it is so quickly ever changing and evolving. In Western Europe we live in an increasingly digital and…
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jclarke | Thursday December 20, 2012
Categories: Theory, Film Theory, EDUQAS A Level, EDUQAS AS, Social Realism, British Film, Production Companies, A Level, Film Industry, Hot Entries, Film Distribution, Film Marketing, Film Publicity, Audience, Film Promotion, Film Analysis, Trainspotting, Film Language, Representation, Films & Case Studies, Non-Hollywood Films, Genres & Case Studies, Analysis, Key Concepts
Ewan McGregor is a major British film star who has appeared in a wide range of films that have been released globally since 1994. His career has combined performances in a range of lower budgeted feature films and work in highly budgeted, event films released by the major film studios. Over the course of almost twenty years McGregor has appeared in nearly fifty films. Professionally trained as an actor at London’s Guildhall, McGregor hails from Scotland and the narrative of his career…
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nicoleponsford | Wednesday September 05, 2012
Categories: Film Industry, Hot Entries, Film Marketing
Marketing is not just ‘advertising’ a film, but is an umbrella term for the involved process, or strategy, of selling a product. The initial marketing strategy is to choose a target market - the target audience. In the movies, this target audience is identified early on in the pre-production process, just as it would be with marketing any other product. The production studios will have a very clear and defined audience in mind for their film / movie / production / text. This then enables…
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Rob Miller | Tuesday November 29, 2011
Categories: British Film, A Level, GCSE, Film Industry, Hot Entries, Film Marketing, Films & Case Studies, Hollywood Films, Non-Hollywood Films, Genres & Case Studies
There are two distinct ways of targeting audiences: STAR MARKETING GENRE MARKETING Generic Typecasting Generic typecasting can apply to British or Hollywood film ‘stars’, e.g. Arnold Schwarzenegger as the stereotypical Action Hero, Julia Roberts or Jennifer Anniston as the classic Romantic Comedy lead, Tom Hanks as ‘the good guy’ and Jim Carey as a the fool (Comedy genre). Johnny Depp, for example is known for his ‘character roles’, often as an eccentric male lead (Pirates of the…
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vikiwalden | Thursday November 10, 2011
Categories: Production Companies, Film Industry, Hot Entries, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Film Analysis, Analysis
The basic concept of Synergy can be explained through this mathematical formula: 1+1=3 Whilst this may not make sense to mathematicians, in business it does, when we think of profit value. If you sell two separate products, for example a video game and a film, they could both do very well, giving you a profit of £200 million each. However if the video game and film were linked, i.e. both Harry Potter projects, this is synergy because the profit value of each will be more, perhaps £300 million…
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Rob Miller | Wednesday November 09, 2011
Categories: Science Fiction, Action, Adventure, Production Companies, Film Industry, Hot Entries, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Films & Case Studies, Hollywood Films, Genres & Case Studies, Action Adventure
The main aspects of marketing are: PR: offline/online Media: budget, targeting TV, press, radio, outdoor, interactive Research: NRG, Fame, TGI Creative: trailer, POS, print, TV/radio, interactive, strategy. The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster. Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms of films and TV series), the franchise is…
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vikiwalden | Sunday August 28, 2011
Categories: Hot Entries, Film Distribution, Film Marketing, Film Publicity, Film Promotion
Process Of Attaching A Distributor Distribution is fundamental for a film to make profit, or even break even on its costs. A distribution company may be attached to a project during pre-production, especially for Studio productions for which the distribution company will most likely be a sister company of the production company. However, in the independent industry getting distribution can be a significant challenge. Sometimes a distribution company will be attached from the outset; this will…
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