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Viewing entries from category: Star Trek

Star Trek »

Rob Miller | Wednesday November 09, 2011

Categories: Analysis, Film Analysis, Films & Case Studies, Hollywood Films, Star Trek, Genres & Case Studies, Action, Action Adventure, Adventure, Science Fiction, Hot Entries

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Cultural capital would be relevant in terms of intertextual references to the Star Trek television series and significant Star Trek film franchise (8 films) including Star Trek (1979), The Wrath of Kahn (1982), The Search for Spock (1984) and Nemesis (2001). All films were distributed by Paramount Studios, and written and produced by Gene Roddenberry, who created the original 1966 TV Series made by Paramount TV. These are characters of which Star Trek (2009) brings back to life, through younger actors and more contemporary representations.

After Captain James T Kirk and...

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Marketing a Blockbuster | Star Trek Paramount Pictures UK »

Rob Miller | Wednesday November 09, 2011

Categories: Film Industry, Film Distribution, Film Marketing, Film Publicity, Film Promotion, Production Companies, Films & Case Studies, Hollywood Films, Star Trek, Genres & Case Studies, Action, Action Adventure, Adventure, Science Fiction, Hot Entries

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The main aspects of marketing are:

  • PR: offline/online
  • Media: budget, targeting TV, press, radio, outdoor, interactive
  • Research: NRG, Fame, TGI
  • Creative: trailer, POS, print, TV/radio, interactive, strategy.

The main aim of marketing is to draw people into the film, but also to target audiences who the company believe will make it a blockbuster.

Star Trek provides a very valuable franchise, which has spanned a large period of time. Overall (in terms of films and TV series), the franchise is worth £49.9m in total for the UK box office.

The last two Star Trek films have...

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