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Viewing entries from category: Intro to Posters

Deconstructing Film Posters »

Rob Miller | Friday September 02, 2011

Categories: Hot Entries, Posters, Film Poster Analysis, Intro to Posters

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Film Posters can be classified as printed media texts. They are targeted at specific audiences to build interest and market the Film product. This is one of the key roles of the financier or distributor: poster or billboard campaigns may be used alongside Online campaigns, EPKs, TV and Radio promotions, advertising in Newspapers & Magazines, Tie-ins/Merchandising, Film Trailers in Cinemas and Free Publicity (Reviews, Profiles, Word of mouth, Premieres & Certification) to sell the film. Audiences may also be targeted using their familiarity with the star or director of the...

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